PART C | INCORPORATED POLICIES

POLICY 1 - MARKETING & ADVERTISING POLICY

1.1  Approved channels. The Licensee may market the Programme only through: online channels (Facebook, Instagram, TikTok, YouTube, WhatsApp and other messaging platforms, search advertising and email marketing) and offline channels (flyers, booths, community events and referral marketing where lawful), in each case in compliance with this Policy.

1.2  Prior approval. All advertisements, creatives, captions, landing pages and videos created by the Licensee (beyond unmodified use of supplied Marketing Materials) must be submitted to the Licensor for written approval before publication. The Licensor may approve, reject or require amendment at its discretion.

1.3  Brand use. The Brand, logo, images and testimonials may be used only as supplied or approved, and must not be altered, distorted or combined with any other mark. The Licensee shall not create or operate any social media account, page, group, channel, domain or handle using or incorporating the Brand or any confusingly similar name without prior written approval. Any approved account, and all followers and content, are held for the Licensor's benefit and must be transferred or deleted on request or on termination.

1.4  Paid advertising and lead capture. Paid advertisements are permitted only through ad accounts and targeting parameters approved by the Licensor. All advertising costs are borne solely by the Licensee and are not reimbursable. All Leads must be captured using the Licensor's approved forms, links or systems and registered in the Platform; Leads captured outside the Platform confer no rights.

1.5  Prohibited claims and conduct. The Licensee shall not: (a) make any false, misleading or deceptive statement or omission, including as to price, teachers, class size, syllabus or affiliation; (b) guarantee or imply academic results, grades or examination success; (c) use any photograph, video, name or testimonial of any Student or Parent without documented consent (and, for minors, the documented consent of a Parent); (d) send unsolicited bulk messages or spam, or scrape contact data; (e) unlawfully disparage any competitor or make unsubstantiated comparative claims; or (f) breach the advertising policies of any platform used.

1.6  Takedown. The Licensor may require the Licensee to correct, suspend or take down any marketing content, account or campaign, and the Licensee shall comply within twenty-four (24) hours of notice, failing which the Licensor may act directly (including notifying the relevant platform) at the Licensee's cost.